1. The Why determines the How.

Before you get rolling in Onlyfans content creation, or doing Escort or other sex work, it really helps to work out why you’re doing it. This will inform your next step.

This is a sub-branch extended from a larger blog set I have written laying out tips and advice for Onlyfans Creators, but also independent Escorts, Performers, Sex Workers and whoever else getting started in the Adult Entertainment Industry.

This advice comes from a Content & Brand Production & Marketing perspective. This is not about doing the job itself.

The core post can be found HERE.

At its core, if you’re looking to work in the sex entertainment industry in some form, then I think it serves to work out why you’re ‘really’ doing this, and to keep that ever forefront in your mind when making decisions regarding approach.

This core statement will steer every step you take going forward.

Maybe even write it in lipstick on your mirror: “You’re doing this for fun!”, “This is your business!” And the moment things start to cloud or hinder that central vision, it’s time to reevaluate. You need to nail that to yourself first before you can effectively work out how to deliver it. I’ve noticed that often a lack of confidence gets in the way of a creator openly defining this for themselves.

If they try and succeed, then it's: “Yes, this is my business.”

If they try and don't succeed, then it becomes: “Oh well I’m only doing this for fun anyway.”

This is not a good way to approach it.

Regardless of success or lack there of, you need to define and stick to your goal. This industry is now a buyer’s market, with hundreds of thousands of people doing what you’re looking to do. But what this also means is that there has never been a safer time to fail. This might sound weird, but to fail now does not mean you are not attractive, or that you don’t have value. And with these odds against you, you’re more capable now of keeping the emotions out of it and assessing any lacking success on a rational level.

If you are genuinely doing this is for fun, then I think it’s important to never allow this to come at a cost to you. You can pay for a few things like branding and whatever, sure, but if the demands start to weigh on you financially, socially or emotionally, then maybe it’s time to pull back.

Also, if you actually start gaining traction and gaining a following, maybe think about swinging some support out to others who are trying to build this as a serious means of income. It might help you feel better about it all the more, because now you’re giving on top of having fun.

There is also an issue of obligation. The more popular you become, you more you think you owe it to your audience to provide when they demand it, and the more emotionally weighed to stats you become. You start noticing your following start to fall, and that starts to mean something. But that's when you remind yourself that you're only doing this for fun, and it never threatens to overrun your life.

If this is to be your business, then you need to treat it like a business.

I see this industry the same way as the independent author industry when the release of Kindle sparked off that boom. It’s something that pretty much anyone can do, requiring little skill, can be done from home, on their own gumption, with little overhead, and where an occasional few hit it really ‘really’ big. But just like in that industry, the odds are against you purely through a factor of sheer numbers. There are certainly those who fluke it, make the right offering at the right time to the right eyes and catch a wave that carries them through to success. But only a fool focuses their strategy on luck or 'destiny'.

An effective business manager hopes for the best, but they plan for the worst. They expect to dip, if not crash, and have prepared their response for when that happens. They keep the greater perspective in mind, they analyse and adjust, and they plan and strategise their next step with efficiency in mind.

Whether you’re doing this for fun, to make it a career or both; you need to define this and lock it down. Because that core decision will dictate your tolerances, your schedule, your set up and how you approach every subsequent decision along the way.

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