2. Breaking Down the Components.

Before you can sell your business in this buyer’s market of Onlyfans or adult industries, you need to actually know what it is you have to sell.

This is a sub-branch extended from a larger blog set I have written laying out tips and advice for Onlyfans Creators, but also independent Escorts, Performers, Sex Workers and whoever else getting started in the Adult Entertainment Industry.

This advice comes from a Content & Brand Production & Marketing perspective. This is not about doing the job itself.

The core post can be found HERE.

3-5 years ago…

And so on, and so on…

But it no longer works this way, and a lot of potential creators need to keep this in mind.

Today, if you are a high aesthetic, high production creator with a striking personality and screen presence, who caters to a niche… you’re basically giving yourself the best shot you can get, but you still need to work for it. If you’re not covering all those above bases, then yes you can still do this, but you might just need to work a little harder.

To find out where to go, you first need to learn where you are and the world you’re stepping into. I also work in Design, Production & Marketing across other industries as well. As part of this, I try to simplify things into tangible targetable pursuits that you can scale yourself upon to learn your strengths and weaknesses.

After working with creators in Onlyfans and Adult industries for a few years, and observing things analytically, I am breaking the Creator archetype down into the following gradient values:

Aesthetics

Essentially goes without saying, being that this is an aesthetics driven business.

But it’s also not as simple as just 'being good looking'.

People’s preferences obviously differ greatly between individuals, so this is more about the refinement and the definition of ‘your’ aesthetic and style rather than adhering to some mass-market preference. I explain more on this below.

Production

This is not only the visual/professional quality of the content, but also the delivery and efficiency of the business overall. It is how well scheduled and dedicated the creator is.

Do they have their demographic markets defined? Are their social networks inter-linked? Do they have their finances and admin squared away? How proactive are they in Marketing and Promotion? This is the technical skill that a creator has, and it plays as a major force multiplier to anything you do.

Personality & Camera Presence

How well do you deliver on camera? How well do you engage your audience? How creative are your social posts? Is there humour, or intrigue, is there a unique visual or delivery style? Do audiences enjoy or connect with what you offer?

There are clients of mine who are just naturals on camera and know exactly how to draw an audience. Although I do think this can be learned and faked to 'some' degree, with some people it just simply flows. It becomes where the ‘performance’ blends seamlessly with the ‘indulgence’.

Niche

Goths are a thing. Dominatrix’ are multiple things. Cosplay is a definite thing. Farm girls. Hippies. Commie Rebels. Hijab. Cooking. Futa. Damn near anything and everything has some kind of following.

If you get into something, and have fun delivering that thing, then look for that community and focus there. You have just made marketing, and demographic analysis, and content adaptation ‘so’ much easier for yourself. Give your audience exactly what they need, and they will be far more willing to pay for it.

To underperform in any of the above is by no means a fail point, but if you can achieve a balance in all four, or a strength in at least three, you’re giving yourself a far better chance.

Take a look at successful creators and rate them under these values.

Now do the same for unsuccessful ones and create a bracket.

Now assess yourself and where you 'realistically' fall within that bracket. You might begin to define a few themes for yourself that may help your direction.

A note on Aesthetics.

People differ greatly with what they find appealing. There may be a group of beautiful people right there, but that one in particular has that ‘way’ which attracts you over the others. It is very common to see a creator whom you yourself do not find attractive gain a lot of attention. This is simply because people have ‘their type’, and they are meeting it.

In this commercially led world there are certainly some aesthetics that are more mass-embraced than others. I personally consider makeup styles and hairstyles to be more of a fad than a preference, which is why they so regularly change, but it runs true. Because of this, more and more often these days people tend to look very alike.

But a central reason why Onlyfans took off the way it did over other adult content sites, is that it offered the audience at least the illusion of intimacy. The AAA adult game always had that produced removed feel to it. It could feel like those performers were exactly that, a character who wasn’t real, and who’s aesthetic and style would change with the fad. The more you hone in upon the mass-market fad-driven aesthetic, the more you return to that ‘character’ feel, and less real you become. You then become less accessible, so therefore counter what audiences might be looking for.

This world is massive, with 8 billion people. You 'are' someone’s type. Your audience is out there, and they are looking for ‘you’. So yes, refine aesthetics to as high a standard as you’re able, but make sure they’re ‘your’ aesthetics, in your style. Dress how you want to dress, talk how you talk, create the content you want to create. The more you wear your hair in that fashionable way, the less you’re going to stand out as ‘your’ audience scrolls past a hundred others styling their that same way.

A note on Niches.

Keep in mind that services are also a niche in themselves.

Being an escort is a niche, because you can (and I think should) use the same channels and strategies as Onlyfans creators, but then also offer this extra level on the side.

Just the sensationalism of where “this creator actually does it” will get you a spike all of its own, even from audiences on the other side of the planet who will never use your services. There's just this sensationalism to it that you can play upon in a lot of different ways. I think a lot of escorts are sleeping on a lot of potential, and one hell of a potential secondary income that could allow you to jump your exclusivity, your rates, and allow you to be more selective in your work.

When I refer to Niche, it does not necessarily refer to a fetish.

Breaking things down into these digestible values I think will help to evaluate where you stand in relation to the greater market, what you might better develop, and where you might focus. It’s also actually kinda fun to do.

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